To achieve this bold goal, it will take a coordinated and strategic industry effort beginning now and continuing intensely through 2025. Other associated goals include:
Grow the research base regarding the health/nutritional benefits of pulses and work to increase consumer and health professional awareness about the benefits of pulses.
Maximize pulse promotion in the Dietary Guidelines, including usage of the word “pulses” and awareness and elevation of all pulse categories including beans, peas, lentils, and chickpeas.
Encourage USDA and HHS to emphasize the benefits of “all forms” of pulses, such as canned products, dried products, and other finished foods (e.g., Hummus, frozen meals and sides, shelf-stable soups, pulse pastas, pulse milks, etc.).
Work to ensure that pulses are well-positioned in evolving discussions, including any recommendations around limiting ultra-processed foods and the development of new dietary patterns (e.g., low-carb dietary patterns).
Help to develop a long-term strategy for the future of pulses in the Dietary Guidelines and other Federal food policies.